Search Results for: research

Relay Sponsorship and Event Marketing has merged with U.K. research firm Sponsorship Intelligence to expand its research capabilities in the U.S. Sponsorship Intelligence, which specializes in sponsorship and event measurement, becomes a division of …

Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as…

Writing about major acquisitions is among the best topics to cover. They provide a great opportunity to research companies in order to better understand the factors behind the sale. One such sale was Intermix, a company snatched up by Rupert Murdoch’s…

Marketers are people too. That may be why, when they think of e-mail,
their thoughts so often center on the barriers to getting delivered.
They fixate on CAN-SPAM compliance, and opt-in opportunities, and the
filters that Internet service providers and e-mail services like Hotmail
set up to shield their users from illicit (or just unwanted)
communications.

Welcome to Our Special Report on Publishing
Welcome to the first special report from Direct Listline.

This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles.

In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends and offer statistics on readers in individual audience segments.

Welcome to Our Special Report on Marketing to Children
Welcome to the latest in a series of special reports from Direct Listline.

This edition is about marketing to children, a growing population with growing buying power.

In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly. We also report on trends and offer statistics on what kids are spending their money on and how they spend their time.

Welcome to the latest in a series of special reports from Direct
Listline.
This edition is about health and beauty marketing.
In this special, we explore how to reach one of the hot new markets for
health and cosmetic products of all types, and how to drill down to
ethnic segments. We also report on trends and offer statistics on the
market in general.

Video may have killed the radio star, but it looks like print catalogs
and the Internet have a much more symbiotic relationship.

About half of consumers shop by catalogs and online. Forrester Research
predicts 2005 might be the year when U.S. Internet sales surpass those
of mail order catalogs. However, good old-fashioned print catalogs will
still generate many of those online revenues.

The Pharmaceutical Research and Manufacturers of America has released an outline of voluntary guidelines drug manufacturers should use when advertising prescription products to consumers.

Lilliane LeBel, vice president of decision direct research, a division of Millard Group Inc. has been named to The VT/NH Direct Marketing Group board of directors, effective immediately.