Search Results for: research

ConsumerBase LLC has appointed Estee Marketing Group Inc. to manage the
ConsumerBase Hispanic and African-American consumer buyers files. The
more than 1.5 million-name Hispanic list also identifies 9.1 million
buyers and prospects from the last 12 months.

EURO RSCG 4D: Chicago, hired Alan Steele to the new post of president of Euro RSCG Discovery North America, the agency’s research arm. Steele, who joined Euro RSCG in mid-July, will oversee information management strategies, customer analytics and …

Experian Marketing Solutions’ group president Deborah Zuccarini has been named direct marketing woman of the year by Women in Direct Marketing International. Zuccarini is a member of the Experian global operating board and serves on the board of directors. She leads Experian’s marketing services, CheetahMail and Simmons Market Research divisions.

Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

The National Hockey League reached a tentative agreement with its players’ association July 13 that puts players back on the ice after a 301-day lockout

Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several

No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, some 11% more than last

National AV Supply.com has appointed MeritDirect to manage its
Presenter’s Warehouse catalog list. It identifies 90,066 buyers and
product specifiers.