Search Results for: research

Spending on search engine marketing is on track to surpass and generate more revenues than display advertising, according to JupiterResearch. Online advertising is projected to grow 12% while display advertising grows 7% over the next five years.

Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

R.J. Persson Enterprises Inc. has appointed Listdata Management Services Inc. to oversee its 14 entrepreneur and buyer lists, effective Sept. 1. The files generated by direct mail and space advertising include the Entrepreneurs at Home buyers list with more than 6 million names, and corresponding Canadian and international files.

Bring on the chili or the barbecued spareribs. Whatever the source of uncomfortable heartburn, Procter & Gamble’s Prilosec OTC wants consumers to remember the feeling and write “heartburning” lyrics for a contest that lets the top winner perform his …

When looking to reach upscale TV viewers, what’s more important: quality or quantity? A study by the Magna Global USA ad agency asks, but doesn’t necessarily answer, the question.

Teens and tweens are watching less TV, and doing more while they watch, according to research compiled by Packaged Facts, New York. Eighty percent of tweens (ages 8-14) say they “love” watching TV, but only 60% of teens do, per Simmons Market Research …

Dogpile.com recently collaborated with researchers from the University of Pittsburgh and Penn State University to measure how much overlap and differences in ranking there are between search companies MSN, Google, Yahoo! and Ask Jeeves.

At Direct’s annual consumer list roundtable recently, participants mulled the issue of how creativity and merchandising affect a catalog’s performance.

The Promotional Products Association is turning to its members to get the word out to end buyers that promotional products do their jobs. PPAI has developed the ADvocate Program to train and prepare member volunteers to give 20-minute presentations …

Federated Department Stores will rename about 330 stores as Macy’s when it completes its merger with The May Department Stores Co. Ten regional names will disappear in fall 2006 when Federated converts the May-owned chains: Famous-Barr, Filene’s, …