Search Results for: research
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Hotel Chain Uses Data to Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations?
Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Listline e-Newsletter 08/15/05
Listdata Management Services Inc. will assume management of the American
Business Ventures list with more than 1.8 million names, in addition to
the American Business Ventures Enhanced file with more than 3.4 million
names, all effective on Sept. 1. -
Agencies
Case History: Hotel Chain Uses Data To Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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AzoogleAds 100% Growth
Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry.
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Trends Report – Anatomy of a Lead Gen Industry
This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…
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Anheuser-Busch Shuffles Marketing Execs
Anheuser-Busch promoted its top advertising exec, Bob Lachky, to the new post of executive VP-global industry development to improve A-B’s image with industry groups and the public. Lachky, who had been VP-brand management and director-global creative, …
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Print Opportunities
In print, DIRECT connects you with influential direct marketers via an array of targeted products and services: DIRECT magazine provides complete coverage of the robust and growing field of direct marketing, which marketers rely on more than ever to grow …
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R/GA Names Brown and Oppenheim
R/GA has named Barbara Canning Brown director of analytics/CRM and Judy Oppenheim director of research.
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List and Database News
R.J. Persson Enterprises Inc. has appointed Listdata Management Services Inc. to oversee its 14 entrepreneur and buyer lists, effective Sept. 1. The files generated by direct mail and space advertising include the Entrepreneurs at Home buyers list with more than 6 million names, and corresponding Canadian and international files.
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smo Named New CADM President
Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.