Search Results for: research

Sara Lee Food & Beverage has hired Kim Feil as senior VP-CMO to lead all marketing efforts for the company’s retail brands in North America, including Sara Lee, Jimmy Dean, Hillshire Farm, Ball Park and Senseo. The post takes effect Sept. 6. She will …

The 30-second spot is alive and thriving, and its impact on consumers isn’t going away anytime soon, according to a recent survey by FIND/SVP. According to the survey, the New York City-based business research services firm found that 52% of consumers …

Sales of hosted customer relationship management systems grew by 105% during 2004, to $4.4 billion, according to a report from AMR Research. Hosted applications are those housed off-site, at service vendor locations, as opposed to those installed on the marketers

The Web sites of established offline newspapers are expected to finish 2005 having brought in $1.4 billion in ad revenue overall, or 36% more than 2004

Cincinnati Consulting Consortium has hired DMA veteran Bob Wientzen as senior consultant-direct marketing and promotion. Wientzen had been president-CEO of the Direct Marketing Association since 1996 before retiring in 2004, and earlier spent 27 years …

When designing a website, one must take the intended audience into careful consideration. Whether the website is business-to-business or business-to-consumer the design will require a format which caters to the desired type of visitors…

Paul Spitzberg, the VP-special markets for Coach and the executive VP of the Incentive Marketing Association, has been named as the association’s next president. He will take the post for a one-year term effective Jan. 1, 2006. The board of directors …

Fully 85% of credit cards will carry rewards by 2009, up from 63% of cards today, according to Packaged Facts research. That’s up from 25% of cards in 2003 and only 10% in 1999. Packaged Facts estimates there will be 849 million rewards-based credit …

Marketers use gift cards slightly more for consumers than business-to-business customers, and more for customer retention than acquisition. And while gift-card use is on the rise, less than 10% of U.S. businesses use gift cards as customer incentives, …

Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …