Search Results for: research

The dollar still reigns as the No. 1 most popular type of consumer and
employee incentive, according to PROMO’s second annual Premium & Incentives Study.

Stephen Quinn, the chief marketing officer for Frito-Lay, Inc. North America, has resigned his post to become the senior VP-marketing at Wal-Mart. His new position begins Sept. 12. At Wal-Mart, he will be responsible for marketing strategy, planning, …

Consumers are changing shopping patterns when purchasing lipsticks and perfume, slowing sales for department stores and foods stores in particular while boosting sales at other retail outlets. The shift has had the greatest effect on food stores, which …

We’ve all felt the ill effects of spam. Whether it be that feeling in the pit of your stomach after munching down some of that pseudo-meat popular with Hawaiians, or all those emails promising a bigger penis bombarding your inbox, it sucks for the consumer.

There exists one thing that follows us around wherever we go, impacts our adult life at all phases, yet we have little to no access to it, little idea how it gets measured, and little control over it. Three companies control it, one of whom just…

Experian has continued its buying spree, adding Baker Hill, a relationship management, credit origination and risk-management solutions firm to its holdings.

Atlantic List Co.now manages Funny Times magazine’s 65,135-name
subscriber list. A typical reader is politically progressive and earns
an average of $68,000 a year.

Creating a successful rewards and recognition program can go along way to boost employee morale and retention, yet 89% of for-profit companies earmark less than 2% of their budget toward program maintenance, according to a recent survey by Best …

E-mails and surveys have become a welcomed addition for Northwest Airlines’ WorldPerks members. The airline is giving select WorldPerks program members a new way to earn additional e-Reward dollars simply for receiving and reviewing e-mail offers and …

We all know — but sometimes forget — that people with disabilities have the same range of preferences, perceptions, attitudes, habits and needs that drive consumer behavior of people without disabilities. Eric Lipp, executive director for the consultancy Open Doors, notes that the disability market controls more than twice the discretionary spending of the estimated $67-billion teen market. Yet, not even half the marketing dollars are targeted at the disabled.