Search Results for: research

At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.

This week saw one of the more unexpected and larger transactions of the year. After two week’s of little news on the acquisition front, one of Japan’s largest internet firms, Rakuten, announced its intent to purchase affiliate network pioneer and last…

Direct response advertising expenditures totaled $2.96 billion during the first half of 2005, up 19.9% from $2.5 billion last year, according to market research firm TNS Media Intelligence.

McDonald’s Corp. has appointed Mary Dillion, president of Quaker Foods, as the new executive VP and global CEO for the company. Dillion, 44, will replace Larry Light, who plans to retire at the end of the year. Dillon’s position takes effect Oct. 3. …

Many direct marketers have fond memories of attending industry events in the Big Easy. But associations with conferences planned for the city now have the uneasy task of deciding what to do in the wake of Hurricane Katrina.

The Marketing Research Association (MRA) has launched a Researcher-to-Researcher Relief Assistance Blog to aid any marketing and research professionals that have been affected by Hurricane Katrina

A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached

First-hand experience of a product can dramatically impact a consumer’s purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO

FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It’s a one-two effort that could change

THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct’s