Search Results for: research

  • Online Sales to Hit $329 Billion by 2010: Forrester

    Innovations in Web analytics and personalization will drive online retail sales to $329 billion in 2010, up from $172 billion this year, according to the latest e-commerce forecast released by Forrester Research Inc.

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  • JetBlue Takes to the Air with College Ambassadors

    JetBlue recently hired a team of 19 student ambassadors, known as CrewBlue, from Boston area colleges and universities to promote JetBlue through a variety of guerilla marketing tactics, events and word of mouth activities on their respective campuses. Marketing activities will focus on educating students on the benefits of flying JetBlue and on the 10 destinations flown nonstop daily? from Boston’s Logan International Airport.

  • Attention to Details Helps Tesser Beat the Goliaths

    If his career to end today, Tre Musco might well be remembered as the man who gave the Colonel an apron. Just the new smile Colonel Sanders brandishes on a test logo took a month to design. For a 12-person marketing consultancy, Musco’s Tesser has kept …

  • Outsourced Call Center Jobs Leaving U.S.

    Outsourcing is moving increasing numbers of U.S. telemarketing jobs overseas largely because of shrinking profit margins and the Do Not Call Registry, according to a research study published by Datamonitor on Friday.

  • Agencies

    Online Ads to Crack $10 Billion in 2005

    Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.

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  • Agencies

    Sizing Up Prospects

    Bill Gates, CEO of Apple ComputerDan Rather, anchorman for Fox News Michael Jackson, honorary president of Boys Town USA. All bad matches, wouldn’t you

  • Agencies

    Boom Times for CRM Tech

    If the $10.9 billion marketers spent on customer management applications in 2004 didn’t sate the appetites of vendors, fret not: By 2009, this market

  • Cotton, Inc. Tours Colleges

    Cotton, Inc. tours 10 college campuses this fall to tout cotton clothes and dorm gear to students who may be doing their own laundry for the first time in their lives. The effort, dubbed Cotton’s Dirty Laundry Tour, uses that laundry experience to sow …

  • Six Steps to Ensuring Site Visitor Returns

    A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating…

  • Google vs. Microsoft

    The bitter battle between Internet poster child Google and behemoth Microsoft got even uglier in court recently with Google’s poaching of Kai-Fu Lee, hired to set up a research centre in China. Microsoft claims that Lee, a former vice president…