Search Results for: research

Zacks Investment Research has formed a partnership with Dialog Group Inc. to work with its AdValiant.com marketing network and interactive agency and Data Dialog divisions.

A shortage of skilled labor in India may result in a spike in identity theft at Indian call centers, technology research firm Gartner warned in a recent report.

A new edition of an annual poll from market research firm MarketingSherpa indicates a significant jump in the respect accorded pay-per-click search campaigns over the last year, and a much smaller hike in the good opinion search marketers have of search engine optimization.

Business software provider SAP America will team with management consulting firm Accenture in a direct marketing B-to-B campaign aimed at C-level executives at the 100 largest financial institutions in the country.

Jeeves the search butler has heard his master’s voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.

Retailers can expect moderate holiday sales this year, a disappointment after last year’s strongest holiday season in five years, according to the National Retail Federation. Total holiday sales are expected to increase 5% to $435.3 billion compared to …

Sesame Workshop this week received a grant from the Dr. Robert C. Atkins Foundation to further study how well Elmo sells broccoli. The Atkins foundation will give $73,000 to the non-profit producer of Sesame Street to expand its research project “The …

PepsiCo this week tapped Quaker Oats veteran Todd Magazine as president of its Quaker U.S. Foods division. Magazine had been VP-marketing for the division, overseeing strategic planning, brand equity work, channel strategy and consumer research. …

Tom Mueller, president and COO of Wendy’s International, Inc. has resigned from his post. His resignation was effective on Monday. Mueller, who joined Wendy’s as senior VP-special projects in 1998 following a longstanding career with Burger King, led …

Pontiac has once again partnered with a major TV show, this time, CBS’ hit show Survivor to showcase its new Pontiac Torrent SUV. Pontiac is the sole auto sponsor of the series. During the launch last Thursday night of Survivor Guatemala— Maya Empire, …