Search Results for: research

Cash is no longer the ultimate motivator. That’s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect …

Rewarding employees with incentives is a top priority for many companies. Research has shown that companies that keep their employees happy, whether through free trips or experiential rewards, have improved performance. PROMO P&I talked to Anne …

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …

The majority of American consumers clip coupons and its not all about the discountsit’s also about the hunt.

Nickelodeon Networks is readying two campaigns to improve kids’ health, through physical activity and eating breakfast. Next month Nick hosts its second “Let’s Just Play Worldwide Day of Play” with events, grants and a sweepstakes awarding cash for …

Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.

The Milwaukee Journal Sentinel Inc. has named Sharon Prill vice president of interactive media & marketing. Prill is currently employed as interactive media director at The News Tribune in Tacoma, WA

Although the Asian-Indian market is the fastest-growing niche in the larger Asian-American marketplace, it is often bypassed in favor of more obvious Asian consumer targets, such as the Chinese-American market. Yet at 2.23 million, the Asian-Indian community in the U.S. is an opportunity for direct marketers both great and small.

Morningstar Inc. has appointed Worldata to manage the Morning Advisor
Group business files, effective Sept. 30. The Morningstar Financial
Advisor master file contains 185,261 names — active and former
subscribers, prospects, and individuals who registered software and
other online products.

PQ Media, a branded entertainment research firm, and iTVX, a branded entertainment quality measurement service, have formed a partnership to roll out the first global branded entertainment spending and measurement analysis. The report, called Global …