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While campaign metrics have been the marketers’ mantra in the last few years, and ROI proofs are increasingly important components during and after work

A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot

AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made

THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

Frito-Lay’s promotion this week of two marketing execs lays the groundwork for more account-specific marketing and tighter integration of all brand communications. Frito-Lay named Lora DeVuono group VP-brand marketing and advertising, overseeing …

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…

Strong, compelling ad copy is a key to running a successful co-registration campaign and one of the hardest things to prepare. Co-registration campaigns give you a small window of opportunity to attract the attention of thousands of consumers and…

Online retail sales are projected to reach $26.2 billion during the fourth quarter, up 21.9% over last year, according to market research firm EMarketer.