Search Results for: research

Lombardi Publishing Corp. chose Macromark Inc. to manage 17 lists, most
of which name newsletter subscribers and product buyers in the financial
services sector. Two master files are available, Lombardi Publishing
Seminar (231,640 buyers) and Lombardi Health Press (29,773 subscribers).

Shoppers resent it when retailers rush the holiday season, and prefer to set their own pace, especially this year. Consumers see early holiday displays as “season treason,” according to research firm Yankelovich. That exacerbates consumers’ feeling that …

Florida State University has launched the first Hispanic marketing education program in the U.S. The school’s Center for Hispanic Marketing Communication offers a graduate certificate and undergraduate minor programs in Hispanic marketing. The center is …

Rising gas prices have been a boost to the consumer packaged goods industry as consumers are forced to reassess and reallocate spending. A new study has found that as gas prices topped $2 per gallon this spring, the CPG industry as a whole grew 2.5% …

Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.

The majority of online adult shoppers conduct research before they buy, and two-fifths of those do so starting from a search engine, according to a new survey from search marketing firm iCrossing.

Multi Ag Media LLC has chosen Chilcutt Direct Marketing to manage three
dairy industry files. The largest Farm Market ID is a database that
identifies more than 1.3 million dairy farm owners and operators.

Worldwide retail sales of licensed products rose by 1.5% to $175.3 billion in 2004. The figures, to be released this month by License!, are based on staff research and include art and publishing, brands and trademarks, licensed characters, …

Google and the National Aeronautics and Space Administration (NASA) have joined forces, an unlikely alliance you would think, unless of course Google has already begun preparations for dominating other planets. While one rules the search space…

AOL earned more than a billion dollars last year on advertising revenues and will earn even more this year. A healthy chunk of those ad revenues come from search, and no surprise to those in our industry, AOL’s search revenues come from Google…