Search Results for: research

POWERBAR: and the World Triathlon Corporation have formed a three-year global sponsorship agreement that designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U.S. and international Ironman …

For directly ordered products or services, telemarketing received the highest return-on-investment index at 18.2, according to the Direct Marketing Association’s 2005 Response Rate report, released Tuesday in Atlanta.

Forget mass marketing, advises Expo keynote J. Brad Davis. The key to success is marketing to “an audience of one.” “You reach out to the masses by appealing to the individual, through like-minded communities,” said Davis, who took Expo attendees on a …

Stephen M. Lacy, president and COO of the Meredith Corp. has been elected as chairman of the board for the Direct Marketing Association for 2006. Lacy will succeed Ronald. L. Bliwas, president and CEO of A. Eicoff & Co., who will continue to serve as a board member.

An online questionnaire and Web-based visual test of what people look at when they view advertising with sexual images confirms what some may have suspected. Sex works better in advertising messages for men than women.

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs

More companies are sending e-mail, particularly HTML e-mail, today than they were in 2002, but the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop at DMA05 in Atlanta on Saturday.

Jeeves, the longtime mascot of search engine Ask Jeeves, will soon get his walking papers. News of the butler’s booting came from Barry Diller, chairman

THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled

Online retail sales for the fourth quarter will hit $26.2 billion, a 21.9% increase over last year, according to a report issued yesterday by online research aggregator EMarketer.