Search Results for: research

Brand managers and marketing leaders have to first find a great consumer insight and then create a great concept with a great positioning from the insight.

Consumers are expected to shop online this holiday season in record numbers with e-retail sales projected to hit $18 billion, a 25% jump over last year. Some 2.5 million new households are expected to begin shopping online this year, according to …

In recent years international trade issues with China have been contentious. However, when it comes to controlling the international flow of SPAM China is very much on board. To be sure, China has a strong motivation to act on this problem. According to the…

During last month’s PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

Video game advertising is projected to more than quadruple to $800 million in 2009, from $120 million last year as the popularity of video games soars.

STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn’t be measured solely by online conversions to a sale. A lot of

MORE SMALL businesses are discovering the benefits and lower costs of voice over Internet protocol (VoIP) systems. According to industry analysts In-Stat/MDR,

Excerpts from our e-newsletter 10/12 Early holiday displays are season treason. According to research firm Yankelovich, 36% of consumers say they don’t

LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its search contract with MSN in 2003, has launched 161 new vertical “channels” in 13 categories such as health, home, automotive, food, cities, sports and travel.