Search Results for: research

Aberdeen Group Inc. has released a database with 60,927 postal records
and 18,919 e-mail addresses. Those listed are subscribers and research
information customers.

Despite three months of sluggish growth, Firefox is back on its merry way to closing in on the Goliath that is Microsoft’s Internet Explorer.

An extremely useful and exciting aspect of the affiliate marketing on the internet is the ability to reach diverse customers through media that is extremely relevant and localized to their interests.

Industrial buyers are turning to the Internet nearly twice as often as offline information sources, but many industrial suppliers have yet to effectively provide the kind of information buyers are seeking, according to a ThomasNet.com study.

You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites…

If you’re looking for kids eight to 15 years old, you better check the Internet. The Internet is now the main communication channel for kids in that age group, and 54% of them predict that in five years they will be spending more time online than …

As U.S. companies continue to expand globally, currently employing more than 60 million overseas workers, motivating and rewarding these diverse workforces is a significant challenge to organizations. Managers must be sensitive to differences since what …

Everyday-low-prices on automobiles overwhelm other vehicle incentives, including zero-percent financing, employee discounts for everyone and cash-back rebates, according to a recent Maritz poll.

BioTechniques International and IBC Life Sciences Conferences have
introduced a combined master file with postal, e-mail and international
segments. Nearly 150,000 subscribers to BioTechniques Journal along with
delegates or prospects from IBC are available.

CHIEF MARKETER: How do you feel about Bluefly’s current “Why Women Shop” campaign, and how they went about doing researching female shoppers? Warner: I’m impressed with Bluefly’s research methods, but less so with the ad campaign. First let’s talk about …