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Millions of shoppers across the country may have camped out in front of retail stores on Black Friday in a bid to get first pick at the sales, but millions more sat at home and booted up the Net.

Question: How do you sell a software program that costs up to a quarter of a million dollars?

Answer: Through a cheap but precisely targeted electronic lead-generation effort.

Ask Captaris Inc. It got 1,458 leads this summer from a multipart campaign promoting Alchemy, its Sarbanes-Oxley Act compliance software. (Sarbanes-Oxley requires companies to thoroughly document their revenue figures for accuracy.)

Consumers who inquired about financing the purchase of a new or used
vehicle have been assembled on the Car Loans for All file. The count for
the last 12 months is 332,198.

Security breaches with consumer data cost marketers about $14 million per incident, and the loss of at least 20% of affected customers—about 2.5% of their total customer base.

Justin Tysdal wanted to build custom-made motorcycles. Now he’s selling T-shirts and posters instead, after a highly successful trip to Sturgis, SD. Tysdal brought a few hundred T-shirts and posters to the huge Harley Davidson rally in Sturgis this …

The Advertising Specialty Institute has promoted Larry Basinait to executive director, member services. The post took effect immediately. Most recently, he worked as the director of market research. He will be responsible for all membership-related …

While it is generally true that the majority of sites visited by domestic customers are domestic sites themselves, domestic advertisers should not ignore the international web space. This is because a large portion of domestic customers will view…

Shoppers have smaller budgets and higher expectations for price promotions this holiday season. U.S. households will spend an average of $466 on gifts, down slightly from $476 last year, The Conference Board reported.

While the National Retail Federation has turned cautiously optimistic on holiday sales, merchants this season face consumers determined to hold the line on gift spending, according to a report from The Conference Board.

The National Retail Federation has raised its holiday forecast, predicting consumer spending will increase 6%, to $439.53 billion, over last year.

Marilyn Carlson Nelson, chairman and CEO of Carlson Companies, has been selected to serve as vice chair of the U.S. Travel and Tourism Advisory Board.