Search Results for: research

Crain Communications Inc. has appointed Statlistics to handle the
Workforce Management list of 32,636 active subscribers. This magazine
reaches human resources professionals. The file was formerly managed
in-house.

Two new studies released on Wednesday suggest that consumers are generally more satisfied using e-mail than making telephone calls to customer contact centers.

AARP, the association for the 50-plus crowd, has developed a program to put a seal of approval on a range of products that meet strict standards for its

WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

AMERICAN GREETINGS CORP.: is offering ringtones of the Slinky jingle (“A spring, a spring, a wonderful thing, everyone knows it’s Slinky”), video clips from old commercials, screensavers and more through a deal with toymaker Poof-Slinky, Plymouth, MI. …

Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So

With one of the fastest growing mobile telephone markets and an installed base of the most current infrastructure technology, India is in a powerful position to develop innovative mobile marketing strategies and practices. Currently other…

Online video advertising spending in the US will nearly triple to $640 million in 2007, surging way past this year’s $225 million mark, according to a report by market research firm, eMarketer. By 2009, video ad spending is expected to reach…