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Last August, The Economist released an article titled “Germany’s Surprising Economy” (August 20th, 2005) which highlights the country’s revival of its business and consumer confidence as well as domestic demand…

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of Medicine of the National Academies has found.

More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the “war of the gift cards.”

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

Consumers prefer a blend of rewards and special privileges from retail loyalty programs, and are less likely to defect from a program that offers both.

ALASKA AIRLINES: has named Greg Latimer managing director of brand and product marketing, a newly created position. The position was effective Dec. 2. In his new role, Latimer oversees the airline’s in-flight catering and consumer research functions. …

Sales of full-calorie carbonated soft drinks sold in schools were down sharply between 2002 and 2004, while sales of other beverages increased, according to a new study.

Only 18% of online buyers drive almost half (46%) of the spending, according to a report by Nielsen//NetRatings.

Advertisements in video games can play a major factor in whether players buy products or recommend them to friends, a new Nielsen Entertainment study found. The study, released Monday from a joint project between Nielsen Entertainment and game publisher …

The holiday season is upon us, full throttle, and although 2005 is already a vague memory in the futuristic minds of channel marketers focusing on summer 2006, the “Shopping Methods & Mindsets” study from Frank About Women reveals some intriguing insights on what marketers are doing right – and where they can improve.