Search Results for: research

Food staples such as bread and milk are often placed at opposite ends of a supermarket. This requires customers to walk across the store – past a wide range of temptations – to fill their baskets with necessities.

R. L. Polk & Co. has named Kendra Rawls managing director, R. L. Polk Europe; Dominic Clare, director, product strategy, R. L. Polk Europe; Todd Fleischhauer, country director, U.K. and Markus Fromgen, country director, Germany.

Online shoppers are booting up more frequently, making 33% more shopping trips during the week ending Dec. 4 than they did last year.

The Cyber Security Industry Alliance has called on the Administration and Congress to implement 13 proposals it believes will help improve the privacy, reliability and integrity of
Information. They are:

RealSource Data Corp. has appointed Specialists Marketing Services Inc.
to manage the Yadio.com list, which identifies more than 2.3 million
registered members of the Internet-based social networking service.

Visits to online shopping sites have increased 33% during week six of the holiday season over the same week last year, Internet audience measurement firm Nielsen//NetRatings reported yesterday.

Highline Media LLC has named Statlistics to manage the Research Magazine
list of 93,985 subscribers. Some 88,695 records are available for
telemarketing and 28,139 e-mail addresses are offered.

A critical element of predictive loyalty metrics is their ability to measure the direction and velocity of consumer values 12-18 months in advance. With that in mind, here are five key trends that I predict will determine the difference between success and failure for brands and marketers for 2006

Nielsen Outdoor has come out with a rating system to determine exposure to outdoor ads and has found that men have the highest exposure to the medium.

Last year, BellSouth and SBC Communications, now part of AT&T, partnered to purchase Yellowpages.com and join their respective telephone directory services in order to further this online service. On December 1st, BellSouth Corp. and AT&T Inc. officially…