Search Results for: research

When Bank of America launched its Keep the Change savings program in
September, it faced a challenge common to marketers in the financial sector:
How to build a tangible experience around the intangible benefits of tucking
away even small amounts in a savings account?

Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for…

JupiterResearch, a division of Jupitermedia Corp., forecasts that online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010. The automotive and travel industries are projected to show the strongest…

Professional and personal e-mail activities are beginning to merge and users are showing a declining concern with spam, according to the sixth annual DoubleClick Consumer E-Mail study.

Commonwealth Lists has been appointed manager of the National Glaucoma
Research list. Segments offered include 37,000 donors who contributed $5
or more in the last 12 months.

Companies are looking for those one-of-a-kind premiums to help reinforce their brand message. And for some, premiums translate into gifts of live snakes, rubber-scented candles and plastic cockroaches. In a survey this year, The Creative Group, a Menlo …

Looking for a new car? Interested in reviews and pricing? Chances are your needs will be met by one of Autobytel Inc.’s e-zines. The auto marketing giant has three consumer and three business-to-business e-zines.

A new report from JupiterResearch finds that online display and search ad spending will grow about 10% a year between now and 2010, with automotive and travel advertising leading the charge.

I have the utmost respect for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the “who invented LTV” quarrel that has been going on in The CRM Loop.

R.J. Reynolds Tobacco Co. has decided to halt a promotion that couples cigarettes with heavy drinking. The promotion targets young adults and has come under attack from three state attorneys general, as well as public advocacy groups.