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This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns

Simon Property Group has installed billboards that use shoppers’ car radios to tailor ads. Wal-Mart Stores says Wal-Mart TV boosts sales better than network

The clock is ticking down on 2005 as my hard-working staff of editors scrambles to get this issue to press. There are lots of distractions this time of

IT WAS ON THE EVENING OF Sunday, Sept. 25 that we lost one of our favorite friends and business colleagues Norm Swent. Norm was the founder and owner

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

BNP Media has chosen Edith Roman Associates and its affiliate
ePostDirect to manage its postal and e-mail files, effective Jan. 1. The
appointment includes the new-to-market BNP Media Master File with nearly
1.2 million postal records, 954,128 records with telephone numbers and
268,106 e-mail addresses that’s slated for launch on Jan. 3.

Congressional Quarterly Inc. has named Statlistics to oversee the
Governing Magazine list, effective Jan. 1. A total of 79,559 active
subscribers and 10,734 former subscribers are available.

Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

Financial Times has come out with another rant about faulty customer data.
Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off more than a year ago) or incomplete (since when did British citizenship imply an interest in faux-royal carpet slippers?)”

Panasonic is boosting its brand with gold medalist Picabo Street to help support the company’s global sponsorship of the 2006 Olympic Winter Games in Torino, Italy.