Search Results for: research

Cox Target Media has developed a direct marketing program for some 3,900 auto dealers in the U.S. Chrysler Group. The goal is to sell more cars to the primary audience of CTM’s Valpak franchise: women. The full-line of Valpak products, including the …

A new annual study commissioned by the Search Engine Marketing Professional Organization (SEMPO) has determined that online marketers in North America spent $5.75 billion on search engine marketing (SEM) of all types in 2005, and should spend $11.1 billion by 2010.

A recent nationwide online survey conducted by GayTrendsetters.com has found that despite Ford Motor Co.’s recent reversal in its marketing stance toward the gay/lesbian/bisexual/transgender (GLBT) community, the damage has been done.

The total price tag for the acquisition of marketing service, marketing technology and multi-channel marketing companies jumped 69% in 2005 to $46.1 billion over the previous year, according to PetskyPrunier LLC, an investment bank that provides merger and acquisition services.

Spam is quickly rearing its ugly head in the blogosphere, and it could very well turn off people who currently enjoy the value of browsing through blogs. Despite the fact that approximately 800,000 blogs are created each day, according to new…

If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And thanks to an intensive paid-search marketing campaign, the Chicago company is doing its level best to make sure you can find their product when you need it.

When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.

Kraft Foods, Nestlé USA and ConAgra are touting their efforts to cut trans fat to meet the Food & Drug Administration’s Jan. 1 deadline for trans fat labeling on-pack. Kraft has reformulated about 650 products, leaving only about 2.5% of its portfolio …

Online shopping brought in $30.1 billion during the 2005 holiday season, a 30% increase in online spending in the U.S. over 2004, according to a recent survey.

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand