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Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …

Three out of four DM companies are planning to add staff this winter, according to a job survey by Bernhart Associates Executive Search. Sales jobs are in the highest demand, followed by account management and analysts.

At its Redmond WA headquarters on Friday, Microsoft unveiled a development effort to produce innovative digital ad products that can be deployed on its MSN Search pages and on other media

Greg Livingston, Tim Coffey, and Dave Siegel are the authors of “Marketing to the New Super Consumer: Mom & Kid.” Here are some observations from the authors’ countless hours of work on and review of kid commercials. They call it the “Ten Commandments for Effective Ads for Kids.”

Prism Business’ Marketing Research Team Back to DIRECT Research Store Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and …

As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.

Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished.

Yankelovich Inc. has launched Y*Lists, 60 attitudinally driven marketing files available for marketing purposes.

U.K. gift card supplier Giftex, Inc. has launched a research service for European marketers eager to catch up to the popularity of gift cards in the U.S.

If you want consumers to hear your message, two voices may be better than one. Brand-to-brand partnership was a key theme at the Consumer Electronics Show, which wrapped in Las Vegas last week.