Search Results for: research

Marketers are eyeing environmentally friendly alternatives to plastic for their gift and loyalty cards. Last week, card maker Arthur Blank & Co. launched a corn-based card that has the same appearance and durability of plastic cards. Blank’s CornCard …

The J. Brown Agency has hired Wayne Luciano as VP-strategic planning and insights, a new post in its Dallas office.

George Kiebala, a 20-year veteran of Experian, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established Curvy Road division, which allows high-end automobile enthusiasts to share in the ownership of vehicles such as Bentleys, Ferraris and Lamborghinis.

Infinity Resources Inc. has named Direct Media Inc. to represent The
Video Collection catalog customer list. A total of 114,443 buyers are
available, including 11,000 buyers from the last three months.

Improvements Assists New Year’s Resolutions Asking, “Did you resolve to be more organized?” the home cataloger Improvements targets those millions of Americans tackling their New Year’s resolution of better organization. Shoppers can start by storing …

Two million names are available on the list Satellite Buyers and
Responders from Elephant Group. These individuals purchased satellite or
warranty insurance or other products and services.

There is no “one size fits all” approach to reaching the influential 40 and over female, but rather distinct segments that should be marketed to appropriately, according to a new study. The study, conducted for More magazine by trend and research …

Baidu, not Google, is China’s leading search engine in terms of market share. Baidu holds 51.5% of the market, while Google trails behind with 32.9% of the market. So it was a surprise when a recent study done by Keynote Systems…

Microsoft recently opened an advertising laboratory called adLab in Beijing, China, where it has reportedly hired 50 researchers to work on about 40 different technologies that will facilitate advertising through video, television…

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…