Search Results for: research

Diabetic Living Mails Charter Offer Diabetic Living relies on parent title Better Homes & Gardens

According to Pepper Miller and Herb Kemp, the authors of “What’s Black About It?”, “Civil rights activists and educators are becoming increasingly uncomfortable with the commercial exploitation of the month, originally intended to honor the history of black achievement in America. African-Americans are becoming more aware of the ulterior motives of some of the promotions that center on Black History Month.”

A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific…

Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO’s targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the …

PROMO Magazine is the award-winning resource for all promotion marketers, and provides the ideas they need to create powerful promotions: behind-the-scenes strategies insights; tactical “how-to” information; case studies of results-winning campaigns; and definitive analyses of trends across the industry.

PROMO’s monthly readership includes more than 48,000 marketers at consumer packaged goods companies, Fortune 500 firms, business services organizations, and PROMO 100 promotion agencies.(1) PROMO Subscribers are at the companies you need to reach31.2% …

(Corporate Meetings & Incentives)—Less than a third of the respondents to our annual incentive trends survey say that 2006 budgets for group travel incentives will increase over 2005.

(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …