Search Results for: research

  • HP’s Hot Prospects

    THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

  • In The Game

    Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

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  • Long-Range Forecast

    At first, Darell Hammond worried that the most pressing need in Bay St. Louis wasn’t a playground. The Mississippi town had been devastated by Hurricane Katrina

  • Starbucks Goes Hollywood

    Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.

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  • More Than a Moccasin

    In-store marketing for men’s shoes was once an oxymoron—there was no in-store marketing done in this huge category. Retailers arranged various left-footed shoes on a sales table and then (are you ready for this?) put the price sticker on the arch of each sole.

  • Family Plan

    Kraft Foods is working to reach consumers more directly, and seamlessly.

  • Google’s $6B in 2005 Not Enough for Wall Street

    Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement.

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  • If the Content is Funny, It’s Likely to be Passed On

    The majority of U.S. adult Internet users share content with others via email, with jokes and cartoons being the most frequently forwarded content.

  • Search Engines Generate 2.3% Conversion Rate on Web Sites

    Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.

  • Search Engines Generate 2.3% Conversion Rate on Web Sites

    Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.