Search Results for: research

  • AOL and Yahoo! To Test Fee-Based E-mail Service

    America Online and Yahoo have partnered with Mountain View, California-based Goodmail Systems to offer a certified e-mail service for businesses. It would allow businesses to send emails to members and be guaranteed of…

  • Ask Jeeves Grows Ad Revenue, Search Share

    Fourth-quarter 2005 revenue and market share were up at Ask Jeeves and Citysearch, the two main ad vehicles owned by Internet conglomerate IAC/InterActiveCorp.

  • Touchdown for Auto Makers on Super Bowl Sunday

    The Pittsburg Steelers weren’t the only winners last Sunday. Automotive companies scored big with sponsorship activations combining for a whopping $48.9 million of in-broadcast exposure value for Ford, General Motors and Toyota.

  • Oneupweb Elevates Its Search Game

    Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising.

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  • Spam Dropping, E-mail Spending to Rise: JupiterResearch

    E-mail marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period, according to JupiterResearch.

  • Spam Dropping, E-mail Spending to Rise: JupiterResearch

    E-mail marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period, according to JupiterResearch.

  • Traditional Retailers Poised to Overwhelm Pure-Plays: EMarketer

    Offline retailers, once considered dinosaurs by so-called Internet pure plays, are threatening to overwhelm online-only retailers, according to a report released yesterday by research aggregator EMarketer.

  • Robust M&A Activity Expected for Marketing Firms

    The mergers and acquisitions market for Internet marketing firms, database marketing/CRM and experiential marketing companies is expected to be strong in 2006, according to a survey by AdMedia Partners, Inc.

  • BTL Spending to Handily Beat ATL: Study

    Below-the-line spending is expected to grow 7.8% annually from 2003 to 2007, outpacing above-the-line advertising, projected to grow by an average 5.5% each year.

  • TRUE Selects Oridian Online Media Solutions to Sell Ads

    TRUE, the leading scientifically based online relationship service, has selected Oridian Online Media to provide exclusive advertising representation of its popular Web site and email newsletters.