Search Results for: research

All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.

Forget that pretty sweater or fancy hat, it was all about gift cards over the holidays.

How can telecom brands keep current customers on the line? Think about products, not just price.

Harris Interactive has hired Michael Lowenstein as VP and senior consultant in its customer loyalty management research practice. The appointment took effect Feb. 6.

Some marketers may shy away from measuring the Net Promoter Score because it sounds too complex. But others are not daunted. Here is how Dell calculated the value of detractors and promoters for its consumer business.

Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division.

According to a study conducted by Perception Research Services, home center shoppers walk into the store looking for personal relevance (“something that will work in my house”), but what they encounter instead is an often bewildering array of packages and displays highlighting features and benefits. The primary disconnect in home-center shopping is that shoppers think in terms of their projects, whereas manufacturers think in terms of features and benefits.

InformaDATA has been appointed as list manager for the Council on
Education in Management, an organization that provides training for
employment law and human resources professionals. There are 38,187
direct mail-generated names available.

The Warnaco Group has named Mark Friedman chief digital marketing officer. He will develop an e-commerce strategy to support the intimate apparel maker’s global growth plans.

MeritDirect has been chosen to manage a portfolio of nine lists for
PaperDirect Inc. A total of 294,058 business professionals are available
on the PaperDirect master file. PaperDirect also offers change of
address, consumer buyers, holiday buyers, inquirers and other list
segments separately.