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Direct Newsline spoke with Raymond P. Fisk, professor and chair of the Department of Marketing & Logistics at the University of New Orleans

Heineken USA is elbowing its way into the U.S. light beer market with a $50 million, full-scale marketing campaign for the national launch of its new “luxury” light beer.

More than 40% of online advertisers and half of search engine marketing agencies claim they have been victims of click fraud associated with pay per click advertising, according to survey findings released Monday by the Search Engine Marketing Professional Organization (SEMPRO).

Magna Publications Inc. has appointed Hippo Direct to oversee a
portfolio with 11 subscription files. All target individuals concerned
with college education and university life.

In an effort to encourage big branding advertisers to integrate search marketing into their campaigns, Yahoo handed out its first Search Light award yesterday to RPA Interactive, the agency that designed an online campaign for the Honda Element.

Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.

Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala.

Analyst firm Parks Associates released a new report indicating that there will be growth in digital media segments with new categories such as in-game and mobile advertising to offer the highest gains.

Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.

For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.