Search Results for: research
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Agencies
Consumer Angst Causes OfficeMax to Eliminate Mail-in Rebates
After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.
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Agencies
Dunkin’ Donuts Calls Gift Card Offer a Scam
(Direct Newsline)—Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.
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Agencies
Employees Not to Happy with Management: Maritz Poll
The state of labor relations is in the dumpster. In fact, 49% of Americans describe the relationship between management and labor at their companies as “lukewarm” or “negative,” with only 9% describing the relationship as “extremely positive,” according to a new Maritz Poll on employee satisfaction conducted by Maritz Research.
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Digital
Google to Open Research Center in Michigan: Reports
Google Inc. will open an office and research center in Michigan, according to reports. The new facility, which will be based in Ann Arbor, should employ up to 1,000 workers within five years.
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Corscadden to Leave Tyson CMO Post
Robert Corscadden, chief marketing officer of Tyson Foods, Inc. is resigning after 14 years, the company reported on Friday. His duties will be assumed by Tyson VP-marketing services, Sue Quillin.
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Dunkin’ Donuts Calls Gift Card Offer a Scam
Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.
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Twelve Ways to Improve Your Corporate Brand
Every company has a brand. Interestingly the best corporate brands don’t always come from the largest companies. Sometimes the smallest company can make the biggest impression.
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Click Fraud Leads 1 in 4 Advertisers to Throttle Back Search: Study
A new survey by marketing research firm Outsell Inc. puts a dollar figure on the amount that click fraud is costing the search marketing industry: about $800 million in 2005.
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Jack Morton Recasts Execs
Jack Morton Worldwide has promoted two top execs and hired back a third.
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Google Checkout, Concerns Unveiled
After more than a year of anticipation, Google finally revealed Google Checkout late last week. Though the new Google product is not the rumored “GBuy” that was feared to directly compete with PayPal, it offers similar features and will…