Search Results for: research

You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right?

Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?

There’s a new kind of premium that helps consumers tame the Internet. It’s a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

PAPA GINO’S AND D’ANGELO GRILLED SANDWICHES: has promoted Michael McManama to

Susan Bratton, CEO of social networking firm Cendara and long-time ad:tech Conference executive chairwoman, kicked off the two-day session of ad:tech Chicago 2006 by introducing her successor in the conference’s programming leadership post: Drew Ianni, head of the Sheridan Square Partners freelance creative group.

Chief marketers seeking to understand their customers’ online behavior should not ask them what they want; instead they should watch how they behave.

More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands.

According to JupiterResearch, 71% of online consumers run queries through search engines in order to find answers to health-related questions, but only 16% of them find the information they want. This seems to indicate that there…

A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.

A research project is underway at Cambridge University in the UK that could give Internet service providers a new weapon in the battle against spam.

Dubbed spamHints, the project aims to get ISPs to share information on the traffic patterns of the spam they receive—such as time, size and volume of e-mail—so they can more easily identify it.

Travel products direct marketer Magellan’s appointed Belardi/Ostroy ALC
LLC to manage its customer file. More than 150,000 who made a purchase
over the last 13 to 24 months are listed, as well as other segments.