Search Results for: research

Sports marketing shop Octagon has absorbed promotion shop Andover Marketing, moving its staff of four into Octagon’s Norwalk, CT headquarters this week. No money changed hands in the merger; Andover’s staff join IPG-owned Octagon with financial …

Today’s mobile phones are tomorrow’s e-commerce mediums, according to Forrester. In a study of consumers and technology, the firm found that Generation Y uses its phones for a lot more then making calls – which means that once it has some serious money to spend, it’ll be comfortable with this channel. Will you?

No matter how good (or should I say busy?) times are for professionals in the interactive sector, we can never take any status quo in our profession for granted; I believe the old adage “if you snooze, you lose” is applicable…

It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,

You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking

7/19 Chat boards and message boards have been buzzing about problems with My Coke Rewards point values, disappearing prizes, wish lists and expiration

If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the

Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held

NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications