Search Results for: research

Have you ever wondered what marketing your prospects are most likely to take seriously? After all, you’re reaching folks at a zillion touch points these days, from search ads to direct mail to television

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

Live Nation, a live event and venue management company, has named Jeff Schroeder executive vice president, direct marketing and research.

A study titled “Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers” was conducted by the Chief Marketing Officer (CMO) Council and Opinion Research. The results were released on Monday, and reveal…

“This was a screw up, and we’re angry and upset about it,” said AOL spokesman Andrew Weinstein in a statement apologizing for the release of sensitive query logs earlier this week. What AOL needs to worry about now is…

E-commerce is set to top $200 billion in 2006, and a significant chunk of Web retailers told Forrester Research that 20% of their annual revenue will be generated during the holiday season.

Roark Capital Group has purchased DX Marketing LLC, according to the Atlanta Business Chronicle. DX Marketing, which is based in Atlanta, FL, offers market research, prospecting and digital printing capabilities for direct mailers.

Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm.

Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to …

Omaha NE-based database provider infoUSA announced Friday that it will purchase Opinion Research Corp., a supplier of market research services to business and government clients.