Search Results for: research
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Big Opportunities in Online Video
Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels
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PART 3) Watch for change in the TV upfront model
IN THIS ISSUE: As TV cools, brands pump marketing into alternative platforms It’s about consumer engagement Watch for change in the TV upfront model The consumer is boss Chart: TV COOLS AS INTERNET COOKS Coming to …
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Agencies
Scientist Markets Genetically Engineered Anti-Aging Cream Online
What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics.
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Digital
Google Maps Makes a Deal for Bargains
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
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Digital
Google Maps Adds Coupons for Local Businesses
In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.
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Agencies
Chrysler Adds Sweeps to Ask Dr. Z Campaign
More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.
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Consumer Electronics Sales to Grow to $15.5 Billion in 2007
Growth in consumer electronic sales is projected to soar 16% to $15.5 billion in 2007, according to the Consumer Electronics Association’s (CEA) semi-annual U.S. Consumer Electronics Sales and Forecasts Report.
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Google Offers Spyware Warnings in Search
Google has teamed up with an anti-spyware organization to deliver warnings when searchers attempt to click on search links to sites suspected of hosting spyware or adware.
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Carlson Buys Meetings Shop Navigant
Promo and direct-marketing agency Carlson Marketing has bought meetings and events agency Navigant Performance Group.
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News Briefs
FOODNETWORK.COM: is feeding viewers’ appetites with…WARNER BROS. CONSUMER PRODUCTS: is launching a…NIKE: has extended an…LEADING BRANDS, INC.: has introduced a…PROMOWORKS: will once again…MARKETINGEXPERIMENTS.COM: Atlantic Beach, FL, is looking…
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