Search Results for: research

Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor.

Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.

Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.

Teresa Gueco joined Mercury Mambo, Austin, TX, as director of production services.

Hanley Wood LLC has selected Statlistics to oversee a list of 9,535
controlled circulation subscribers to Affordable Housing Finance
magazine. This publication targets professionals concerned with tax
credit financing and tax-exempt bonds.

Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott yesterday.

Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.

Consumers can expect to see more logos and brands in their favorite TV shows and movies over the next few years. Global product placement is on the rise and there’s no sign of the marketing tactic slowing.

According to a Hitwise blog post last week, Web traffic to del.icio.us has more than doubled since the social bookmarking site was purchased by Yahoo in December of 2005.