Search Results for: research

Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more

Bazaarvoice, a hosted service that manages customer rating and review functions for Web sites, has launched a service that will syndicate those reviews out to consumer portals and shopping comparison sites.

Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton.

Use Common Sense Aug 24, 2006 12:47 PM, By Brian Quinton Faced with those continual adjustments by the search engines, marketers need to rely less on programming tricks and more on the kind of common sense they apply elsewhere in their business, …

Search for Small Businesses Aug 24, 2006 12:47 PM , By Brian Quinton Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown. That …

Consumers bogged down by a slew of digital camera choices aren’t particularly loyal to any one brand, a study conducted by market research company J.D. Power and Associates revealed.

Search engine marketing is big — and getting bigger. Just check Google’s latest price-earnings report to see how popular putting sponsored ads next to search results has grown.

On Monday it was revealed that AOL’s chief technology officer, Maureen Govern, had resigned from her post in the aftermath of the company’s privacy mishap. The researcher who posted the data online and the researcher’s…

According to Steve Rubel’s Micro Persuasion blog, the newest issue of Wired magazine contains some in-depth discussion about splogs and how they present a challenge for search engines and the blogosphere.

Fully 41% of moms use a rewards-based credit card, but more than half don’t redeem their points.