Search Results for: research

Search marketing isn’t over-supplied with traditions; it’s hard to get hung up on the past in a field that essentially didn’t exist four years ago, and where this month’s best practices can be next month’s blacklist bait. But it does have a few time-honored practices. One of the most venerable is: If it’s Labor Day, it’s time to get your search campaigns ready for the holiday shopping season.

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.

Harte-Hanks Inc. will acquire AberdeenGroup Inc., a technology market research, intelligence and demand generation services firm.

General Mills will salute 25 breast-cancer survivors in its Yoplait Champions program, part of Yoplait’s ongoing support of breast cancer research.

General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup.

Executive summary : Download this free research to learn how Master Jedi Geoff Smith took now Jedi Master Dean Muscio under his wing and trained him to lead the uprising that was Online Product Development a.k.a. The Great Product Wars. Jedi Muscio, …

Executive summary : Download this free research to learn how Master Jedi Geoff Smith took now Jedi Master Dean Muscio under his wing and trained him to lead the uprising that was Online Product Development a.k.a. The Great Product Wars. Jedi Muscio, …

ECrush.com Inc. is offering Surveys4Teens, a file of teenagers derived
from its marketing research Web site Surveys4Teen.com. It lists some
252,000 e-mail addresses of 13- to 17-year-olds who registered online to
participate in e-mail surveys.

Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood’s Music Day.