Search Results for: research

Xerox Corp. will acquire XMPie for $54 million. The all-cash purchase is expected to close in the next 30 days. XMPie will maintain its brand name and function as a standalone software unit. Xerox had been XMPie’s largest reseller.

The American Family Life Assurance Co. (AFLAC), known for the quacking white duck that stars in its commercials, has tapped a former Coca-Cola exec to insure the company’s success in marketing.

Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

TOYOTA FINANCIAL SERVICES: and mtvU have launched a…WATERSMOLITOR: has morphed from a promotion agency into a…

Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.

Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors

It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet

In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio