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Some 17,000 buyers and 10,000 inquirers from the last 12 months are
offered on the Collectible America catalog list. The unit of sale ranged
from $180 to $230.

(Direct Newsline)—The growth of direct marketing spending and DM-driven sales are expected to slow a bit in 2007, according to the DMA.

DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
Report Covers Seven Media, 19 Industry Categories, 30 Products &
Services

Blogs have become a credible information source for public consumption, threatening news outlets and prompting them to hop on the bandwagon. Most media outlets, large or small, now have blogs on their sites. Unlike a print…

The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates of your email campaigns through sender name optimization.

A recent study conducted by BL Labs, the research arm of ad network BlueLithium, revealed some surprising information regarding behavioral ads and their performances in context and out of context.

One out of every four gifts purchased during the upcoming holiday shopping season will be consumer electronics, with shoppers forking over $21 billion in total for the gadgets, up 4% from $17 billion last year.

The growth of direct marketing spending and DM-driven sales are expected to slow a bit in 2007, according to the DMA.

Motorola, Inc. has tapped Heinz executive Kenneth C. “Casey” Keller, Jr. as executive VP and CMO, effective Oct. 23.

Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves.