Search Results for: research

We’re content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying

NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog’s list. The unit of sale ranged

Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both

(Multichannel Merchant) Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.

ProspectData Research LLC, Annapolis, MD, has launched and is offering the direct marketing community the ability to conduct customized consumer-controlled surveys or permission-based messages.

Gift cards will be a hot item again this holiday season, with even more retailers offering “gift card malls” and customization options, including video.

Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice.

About a quarter (26%) of current mobile phone subscribers would watch cell phone ads in exchange for free applications, according to a study conducted by research firm Harris Interactive.

Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working

Omnicom Group has bought promo shop Colangelo, adding the $26 million shop to its Diversified Agency Services (DAS) division.