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Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad…

Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark…

When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s…

It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away. Behavioral targeting network Tacoda doesn’t think that will happen and isn’t waiting.

When Philips Norelco looked at new product opportunities in the very crowded men’s shaving category, it looked at shaving everything but the face.

Notably absent from JupiterResearch

We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.

If the Republicans keep their hold on the U.S. House and Senate, they’ll have a plethora of mailing lists to thank, in part. There are nearly 600 lists of Republicans, or lists used by Republicans to solicit donations and votes, compared with around 450 for Democrats, according data compiled by NextMark Inc.

Marketers looking for a new way to tout their products are turning more to online video ads. The tactic, one of the fastest growing online ad segments, is projected to reach $410 million, a new report shows.

The National Hockey League has named John Collins as executive-VP, corporate sales and marketing.