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Who’s going to spend the most online?
Media and entertainment, financial services, travel and automotive advertisers. Together, they are projected to drop $115 billion on online advertising by 2011, according to a new JupiterResearch report.

Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing.

Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in…

Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season.

Trinity Direct has been named as a non-exclusive manager for the
Catholic Universe Bulletin list. It consists of 14,815 subscribers to
the official newspaper of the Diocese of Cleveland, OH. Direct mail is
the source.

Kellogg Co., Sara Lee and Pepsi-Cola Co. have improved consumer satisfaction this year, while leader H.J. Heinz Co. dropped to its lowest score in seven years.

A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.

When it comes to product recognition by adults in video games, Coke, Pepsi, Nike and Adidas are at the top of the list, according to a recent study.

With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.