Search Results for: research

Experian Group Ltd. in conjunction with First Manhattan Consulting Group (FMCG) has introduced a new financial list segmentation and scoring service for targeting consumers

Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend.

About half of consumers who visit social networking sites wouldn’t mind doing a little holiday research while they’re there.

Nelson Publishing Inc. has released a list of 75,000 subscribers to
Modern Applications News. This title targets the metalworking and other
industrial markets.

The last-12-month count is 257,943 for the IR Hotline Small and Micro
Cap Stock Investors list. Telephone numbers and e-mail addresses are
available.

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.

Sure, consumers will use online research to direct their online purchases. But they’re also going to take the knowledge gleaned and apply it to offline shopping as well.

U.S. shoppers, anticipating promotional deals from retailers, plan to spend slightly less on gifts this year, according to The Conference Board.

A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.

With online marketers marshalling their forces for the kickoff next Friday of (they hope) a record-setting holiday e-commerce binge, a few marketing firms and industry players have published last-minute reconnaissance, studying the terrain and talking to the troops.