Search Results for: research
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Short Cuts
360JMG, a Washington, DC direct mail and public relations firm, has launched its alternative energy/clean tech practice, which will offer services to companies and organizations that research, develop or trade in alternative energies and clean …
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Baidu Plans on Entering Japan Search Market
So, what do you do after you’ve experienced the number one spot in China’s search market? According to the country’s leading search engine, Baidu, the answer is to head over to Japan.
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AOL Goes Latino
In its latest transitional move, AOL made its Spanish language portal available to Web users at no cost. The portal, called AOL Latino, was only available to subscribers who paid up to $26 per month for the service up until Monday.
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News Briefs
PEPPERIDGE FARM: is running a joint on-pack promotion with…SKYY VODKA: raised $75,000 to benefit
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Word-of-Mouth: 4.5 Billion Brand Mentions a Day
Americans make about 4.5 billion brand impressions a day just through conversation
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Agencies
Mind Your Messages: In Online Media, Content is Still King
A new blog is created every single second of every single day. That’s a whole lot of content. But many blogs are abandoned by their creators almost immediately, totally defeating their purpose. Many blogs are of no value at all. E-mail, a medium that once held so much potential, is best served as a customer retention and reactivation tool; often in the form of a high-quality content e-newsletter that entertains, educates, informs and then sells.
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InfoUSA Completes Opinion Research Acquisition
InfoUSA, Omaha, NE, has completed its acquisition of Opinion Research Corp.
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Email
E-mailers Starving for Customer data
Ten years after embracing permission-based list building—albeit, often at gunpoint— mainstream marketers are still starving for data on their e-mail customer files, according to a new survey.
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Agencies
Holiday Shoppers Want Bargains, More Decorations: Study
Consumers are letting retailers know they want—and plan to wait for—big bargains.
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Private Label Gains Fans
More consumers than ever are buying private-label packaged goods on a regular basis.