Search Results for: research

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

A consumer survey conducted by ForeSee Results and FGI Research indicates that overall, consumers who shopped online this holiday season were happy with the top 40 retailers on the Internet.

The man, the myth, the legend. To black hat SEOs he embodies the dreaded arch enemy. To white hats, he is the source for authoritative, accurate advice you can trust.

Alcone Marketing Group has hired Kraft Foods veteran Beth Murphy to help run the promotion agency’s Consumer Lab research division.

When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.

(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges