Search Results for: research

Catalyst Direct Marketing assumes management of this file effective
today. A total of 140,333 Internet buyers at postal addresses are
available from the last 12 months, among other segments.

Zima, the flavored malt beverage, is out with a new line of flavors and a fresh look.

CBS Interactive is boosting online activity with some new blood, naming Patrick Keane as executive vice president, chief marketing officer.

In light of a rapidly changing global situation, consumer values are changing, making social responsibility and sustainability pivotal influences.

Marketing Max has unveiled a new solution designed to help small business owners and operators to market their products and services to the masses, even if they are operating on a shoestring budget.

All-n-One List Marketing Inc. now oversees this file of 220,185 donors.
These individuals supported religious and politically conservative
direct mail appeals.

Underscoring the age-old gulf between client/agency relations, a new survey by Forrester Research provides empirical evidence that marketers increasingly wonder whether the efforts of their advertising agencies are all that effective.

For the 14th consecutive quarter, the Direct Marketing Association’s quarterly review of DM business performance and prospects found that things were good in the last three months and should get better.

Customer satisfaction with the e-commerce industry improved for the second year in a row and neared an all-time high, according to the American Customer Satisfaction Index(ACSI) released Feb. 20 by the University of Michigan with e-commerce partner ForeSee Results

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.