Search Results for: research

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

Ana de Castro promoted to senior vice president, business and legal Affairs for Warner Bros. Consumer Products (WBCP), Burbank, CA.

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional

Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.

Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting

Bob Stone, a self-described “depression kid” who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.