Search Results for: research

Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.

(Promo)If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

AEROPOSTALE: a mall-based specialty retailer of casual and active apparel for young women and men, has named Mindy C. Meads as president and chief merchandising

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…

NEW YORK, NY, February 22, 2007 – The Direct Marketing Association’s (DMA) Quarterly Business Review (QBR) for the fourth quarter (Q4) of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that…

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor.

Twenty-nine individuals and organizations have signed onto an amicus brief in support of anti-spam blacklisting service Spamhaus in its court battle against e-mail marketer e360 Insight.

Not surprisingly, the list includes many anti-spammers. But it also includes some well-known names from the e-mail marketing industry.

Rebates should be treated more like fan mail.

Wendy’s has named Paul Kershisnik as senior vice president of marketing strategy and innovation, a new post.

True North List Marketing LLC has been chosen to the Collectors Vault
file. It identifies 192,781 coin collectors who purchased Morgan silver
dollar sets over the last 12 months.