Search Results for: research

  • Agencies

    Cal Ripkin Goes to Bat for Holiday Inn

    Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

    Tagged in:

  • Broadband Excels Around Globe, Americans Apathetic to Internet

    Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster…

  • Improving Web Site Performance Takes Center Stage During ACCM Web Analytics Intensive

    New York, NY, March 28, 2007 – Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants…

  • The Current State of Incentive Marketing…Sort of

    We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

  • Integrated Marketing A Top Concern for Marketers: Survey

    Brand marketers said a top concern this year is integrated marketing communications, up from the No. 4 spot last year, according to a new survey.

  • JWT Launches New Agency for 40+ Set

    JWT has launched a new division, called JWT Boom, which focuses on the 40-plus baby boomer market segment.

  • Sourcebook Info for Event Marketing

    List your event marketing company in PROMO Sourcebook online and reach marketers year-round Events are one of the most important and impactful elements in a marketing campaign. That’s why thousands of marketers turn to Sourcebook, the promotion …

  • Sourcebook Info for Premiums

    Reach marketers who purchase premiums and incentives year-round with Sourcebook Marketers consistently use premiums and incentives in their marketing campaigns to build brand loyalty, stimulate new purchases, or to motivate sales reps and other …

  • Sourcebook Info for Agencies

    Want to reach Senior-level marketers who make decisions on agency searches? List your agency in PROMO Sourcebook online Generate leads all year long from marketers who need agencies to make their promotions come to life. Reserve your integrated listings …

  • Listline e-Newsletter 03/27/07

    RMI Direct Marketing Inc. has been appointed manager for the Mary
    Engelbreit’s Home Companion file, effective April 1. A total of 315,607
    magazine subscribers are available, plus an additional 4,331 Canadian
    subscribers.