Search Results for: research

Concentrated Knowledge Corp. has tapped MeritDirect to manage these
lists. Nearly 40,000 U.S. and 2,772 Canadian subscribers are named on
separate files.

Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company’s resources could lead to a shift in the way K-C works with its agencies.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s

Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites

If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,